How Web Analytics Can Improve Your SEO Efforts

Posted on December 31, 2011 by Gareth

Your web analytics can prove a highly useful and extremely valuable tool to your marketing and online business efforts. It can also help to enhance your SEO campaign, ensuring that you’re using the right keywords and that your pages are well optimized for the benefit of all.

Increasing Your Bounce Rate

When a person enters and exits your website via the same page and without performing any other action on your site. The bounce rate is the percentage of people that do this compared to those that visit other pages, click links, and perform other actions. Lower your bounce rate by finding popular exit pages and improving the quality of the page, ensuring that a call to action is clearly defined, and by improving the conversion rate of the page content.

Increasing Your Conversion Rate

Your conversion rate should be considered one of the most important benchmarks on your page and something that you strive to improve. It is the percentage of people visiting your site that go on to perform another action, such as making a purchase or contacting you. Check those pages with low conversions and improve the call to action, offer links to pages that are further down the purchase process, or offer discounts and watch your conversion rate improve.