An SEO and digital marketing technique where you, as a guest blogger, publish a post on a third person’s website or a blog page to promote their personal or corporate brand. By doing guest blogging your site gets exposure to more and more audiences and reaches worldwide. But to avoid Google penalty it should be done attentively.
Some people will deny the idea of guest blogging but some will accept it as the best way toward your website’s marketing strategy. Below we will be discussing the 7 trends you need to know while doing guest blog posting.
Visualization
A long story can be explained in a short way through a simple visual. Not every audience is fond of reading all the content, people want to understand the half part by watching and visualising the picture. Visualization can be in the way of a chart, picture or minimal text.
This is in trend today and will remain in trend in upcoming years as well because today, no one has spare time to read all of the blogs.
A video content
Watching if someone explains or tells you everything in a video would be time-saving and understanding. People prefer a video over a 1500-2000 words blog. There is a reason why video blogs are so popular they are interesting to watch. Bloggers do not demand video content for guest posting. In most cases, they prefer to go for text content
Webcast
A webcast or podcast is simply an audio message. It has its own importance, but most people prefer watching a video or reading content. Let’s take an example of how podcasts can help you; suppose you have introduced some new dish to your hotel menu and want to make a small announcement; you need to play a small audio podcast with a small introduction, and your work is done.
Build your portfolio
With a strong and powerful portfolio, a writer can bring a lot of traffic to your webpage. You can get lots of likes and comments on your blog or webpage. Creating a writer’s portfolio is not a difficult task. So follow this trend to get your webpage high clicks.
Write more
If you want your content to perform multiple times better than the other blogs then you should start writing your content over 2000 words. Some reports have shown that blogs with more written content attract more traffic. So tight your belts to type a blog.
Frequency
Obviously, if you do one thing regularly, your speed of doing that work will increase, and slowly you will master the art of doing that work. So posting content frequently builds trust in readers and increases traffic by 5 times. So keep on practising and slowly start posting content on a daily basis.
Post original
No reader would love to read content repeatedly with the same meaning but different wording. The regular readers will recognise this, and this will impact the trust and traffic of your blog. So think, take your time and write original, high-quality content after a little study about the topic.
Guest blogging is not an easy task; one must keep everything in mind before writing and posting content. Trends in guest blogging keep on updating with time, so keep yourself updated. Use these above-mentioned trends to attract a good amount of traffic to your blog.
Outsourcing Guest Blogging
Another trend in blogging is to outsource guest posting work to third parties who are experts in outreach and have a good connection with bloggers to save costs and time.